A copy of the Knowing Your Audiences report is available to download below. It is broken down into chapters, with the appendices for each chapters at the bottom.
Knowing your audiences - introduction (733 kb) ![]()
Knowing your audiences - chapter 1 (1498 kb)
(The M1 Cluster Group)
Second stage M1 Cluster Group findings (1778 kb)
(this is a later addition to the M1 Cluster Group work)
Knowing your audiences - chapter 2 (883 kb)
(The Derby Cluster Group)
Knowing your audiences chapter 3 (4478 kb)
(The Local Authority Group)
Knowing your audiences - chapter 4 (1139 kb)
(The North Nottinghamshire Cluster Group)
Knowing your audiences - chapter 5 (1554 kb)
(The Lincolnshire Cluster Group)
Knowing your audiences - chapter 6 (984 kb)
(The Northamptonshire Cluster Group)
Chapter 1 appendices
Chapter 1 Appendix 4 Groups overview (64 kb) ![]()
Chapter 1 Appendix 5 Crich secondary schools (181 kb) ![]()
Chapter 1 Appendix 6 Snibston schools (2246 kb) ![]()
Chapter 2 appendices
Chapter 2 Appendix 1 Derby 45-min DT (1323 kb) ![]()
Chapter 2 Appendix 2 Derby APR (553 kb) ![]()
Chapter 2 Appendix 3 Derby Museum APR (831 kb) ![]()
Chapter 3 appendices
Chapter 3a Appendix 1 Buxton Museum APR (668 kb) ![]()
Chapter 3b Appendix 2 Chesterfield NE Derbyshire (837 kb) ![]()
Chapter 3b Appendix 3 Chesterfield APR (483 kb) ![]()
Chapter 3b Appendix 4 Chesterfield Museum APR (1137 kb) ![]()
Chapter 3c Appendix 5 Leicester New Walk Museum APR (826 kb) ![]()
Chapter 3c Appendix 6 Leicester APR (594 kb) ![]()
Chapter 3c Appendix 7 Leicester Asian Groups & Centres (30 kb) ![]()
Chapter 3d Appendix 8 Mansfield APR (495 kb) ![]()
Chapter 3d Appendix 9 Mansfield Museum APR (977 kb) ![]()
Chapter 3e Appendix 10 Nottingham Castle Museum APR (856 kb) ![]()
Chapter 4 appendices
Chapter 4 Appendix 1 Beth Shalom APR (614 kb) ![]()
Chapter 4 Appendix 2 Millgate Museum APR (628 kb) ![]()
Chapter 4 Appendix 3 Desk Research Appendices (5296 kb) ![]()
Chapter 5 appendices
Chapter 5 Appendix 1 Ayscoughfee Hall APR (522 kb) ![]()
Chapter 5 Appendix 2 Church Farm Museum APR (523 kb) ![]()
Chapter 6 appendices
Chapter 6 Appendix 1 Kettering Museum APR (728 kb) ![]()
Chapter 6 Appendix 2 Northampton Museum APR (2695 kb) ![]()
Chapter 6 Appendix 3 Oundle Museum APR (685 kb) ![]()
Chapter 6 Appendix 4 Rothwell Centre APR (741 kb) ![]()
Chapter 6 Appendix 5 Populations (1391 kb) ![]()
Chapter 6 Appendix 6 Kettering questionnaire results (56 kb) ![]()
Chapter 6 Appendix 7 Rothwell questionnaire results (59 kb) ![]()
Chapter 6 Appendix 8 Questionnaire raw data (100 kb) ![]()
Chapter 6 Appendix 9 social characteristics (172 kb) ![]()
Chapter 6 Appendix 10 cluster occnos (94 kb) ![]()
Chapter 6 Appendix 11 cluster app qualification levels (33 kb) ![]()
Chapter 6 Appendix 12 cluster app support groups (26 kb) ![]()
Chapter 6 Appendix 13 cluster app sources of stats (29 kb) ![]()
Chapter 6 Appendix 14 cluster app definitions terminolgy (110 kb) ![]()

Our work
Audience development
Specialist panel minutes
Knowing Your Audiences report